Content advice provides audiences with valuable information about the media they are about to engage with, and whether these contain potentially distressing themes or representations i.e. graphic violence, sexual assault or suicide. The intention behind such advice is that it allows audiences to either emotionally prepare for content or choose not to engage at all.
A recent critical review of the research has indicated that content warnings are largely ineffective at preventing people from viewing content and may even increase ‘anticipatory anxiety’ prior to engagement with media (Bridgeland, Jones and Bellet 2024). None of the studies included in this review, however, were specific to suicide-related content.
Everymind’s national research survey (2025) found that people with a lived experience of suicide believe content warnings should be included in media and public communication about suicide, with the majority of participants agreeing or strongly agreeing that media stories about suicide should include content advice. This aligns with what is known about content advice emerging into more mainstream use from its origins in lived experience online peer groups.
Understanding the impact of warnings or advice and audience preferences for including them in media stories about suicide is important to inform responsible and inclusive media guidelines and public communication strategies.
This presentation explores the current evidence base for the use of warnings and best practice guidance on suicide related content. It also contributes practical guidance for people communicating publicly about suicide and suggests future directions for research to support the development of best-practice standards for content warnings, ensuring that their use supports the wellbeing of audiences while simultaneously promoting safe and responsible media and communication practices.